Have you ever felt stressed when looking at an advertisement? Or have commercial posts on social media triggered waves of bad mood and feelings of inadequacy? You're not alone. Marketing does this. More specifically, certain practices that various companies have become accustomed to using in promoting their products and services. [...]
What is the first thing you think of when you hear the word "sustainability"? You might think of ecology, natural resources and waste sorting. For me, sustainability is all about how we work with our energy. A sustainable business is one that we can do for years. Without burning out, [...]
Have you ever had a professional consultation but the result didn't take you anywhere? Fortunately, in 20 years and over 900 clients, I have only had to deal with dissatisfaction a few times. More often than not, it has happened in my role as a customer. And I have heard [...]
Do you feel enough support from your loved ones in what you do? Do you feel that they are cheering you on? Are they okay with you investing money, time and heart into your business? And are they willing to discuss your ups and downs with you? If you do, [...]
This fall I started three mastermind groups. And in all three, the same theme has gradually emerged: what to do when you suddenly don’t feel the same drive you were used to in business. Long-term goals are missing, the direction has gone somewhere, and even the motivation to work every [...]
In most of the consultations I have with clients, sooner or later we get to the website. In my opinion, the website is a kind of mirror of your business. It evolves and grows with you. And it usually shows your roots, the state your business is currently in, and [...]
Sometimes I meet therapists who are short of clients. And much more often potential clients who are interested in therapy, but can't find a suitable therapist. The reason, I think, is primarily because most therapists do no marketing at all. That's why I've written up what tools can be used [...]
Most articles on authentic entrepreneurship (including mine) will tell you that you should set up your business on your terms. But they don´t specify what you should set up or how you should do it. So I've tried to write down some practical tips on what to get clear on, [...]
You get a business license and start your own business. And somehow you’re expected to eventually hire some employees, start a business, then add another branch to it, and keep growing until you die. But there is an alternative to this scenario that more and more entrepreneurs are choosing every [...]
What role do social media play in my marketing mix? I have been asking myself this question for quite a long time. That’s why this April I decided to take a break from them for a whole month. If you’re wondering what I found out, I have two pieces of [...]