Authentic marketing is a set of strategies and tools that allow you to be yourself in business, to make good use of your strengths and to tailor your business to your needs. In doing so, you don’t have to resort to coercive techniques that get customers where you need them to go once, but don’t lead to repeat business.
2025
8/7
Trauma-informed marketing
Have you ever felt stressed when looking at an advertisement? Or have commercial posts on social media triggered waves of bad mood and feelings of inadequacy? You're not alone. Marketing does this. More specifically, certain practices that various companies have become accustomed to using in promoting their products and services. [...]
