Authentic marketing is a set of strategies and tools that allow you to be yourself in business, to make good use of your strengths and to tailor your business to your needs. In doing so, you don’t have to resort to coercive techniques that get customers where you need them to go once, but don’t lead to repeat business.
2024
29/10
What your website reveals about you
In most of the consultations I have with clients, sooner or later we get to the website. In my opinion, the website is a kind of mirror of your business. It evolves and grows with you. And it usually shows your roots, the state your business is currently in, and [...]
