In most of the consultations I have with clients, sooner or later we get to the website. In my opinion, the website is a kind of mirror of your business. It evolves and grows with you. And it usually shows your roots, the state your business is currently in, and [...]
Sometimes I meet therapists who are short of clients. And much more often potential clients who are interested in therapy, but can't find a suitable therapist. The reason, I think, is primarily because most therapists do no marketing at all. That's why I've written up what tools can be used [...]
Most articles on authentic entrepreneurship (including mine) will tell you that you should set up your business on your terms. But they don´t specify what you should set up or how you should do it. So I've tried to write down some practical tips on what to get clear on, [...]
What role do social media play in my marketing mix? I have been asking myself this question for quite a long time. That’s why this April I decided to take a break from them for a whole month. If you’re wondering what I found out, I have two pieces of [...]
Do you also feel like the environment around you is changing faster than before? That the tools and processes you built your business on no longer work at all, or at least not the way you were used to? That everyone around you has easily adapted to the trends, only [...]